SEO Secrets for Making Websites More Visible
Search Engine Optimisation isn't something you do once. You may rank well for a keyword search on Monday, and twenty-third for that same keyword search two weeks later. So it's important to set aside time, ideally every week, to review your Google Analytics, fine-tune your keywords, and look for link opportunities.
Search Engine Optimisation
No more smoke and mirrors please - if they say its guaranteed to get you to the top of Google it probably isn't because there are no guarantees, and there's no such thing as 'free' - if it is free it has no value.
If you are serious about SEO - search engine optimisation and want to dominate your competitors by being at the top for highly competitive search terms when there are millions of other webpages all wanting top spot?, then read on.
Improving a website's position in a search result is a gradual process that takes time – lots of time and patience, and it is possible for a small business to greatly improve its chances of landing on the first page of relevant search results using legitimate, "white-hat" SEO practices and honest search engine optimisation.
At First One On we highly recommend kick-starting a firm's SEO by running a small pay-per-click (PPC) keyword ad campaign with Google AdWords linked to a highly relevant content rich landing page on the clients website – coupled with an explicit call to action, such as an invitation to call for a free phone consultation. PPC ads can begin delivering targeted traffic to your website within minutes or hours, versus the months that organic SEO efforts can take.
SEO secrets for making websites more visible
Next, decide how to measure success. If you haven't already done so, add Google Analytics to each page of your website. Google Analytics reveals which keywords visitors used to find your site, and much, much more. There are other web traffic analysis tools out there, but Google Analytics includes all of the features that most small businesses need.
Several keyword-research tools are available to help you choose the best terms for SEO. Google AdWords Keyword Tool helps you gauge how frequently keywords are searched in a local area, and how competitive a keyword is. The tool is designed to help marketers choose keywords for Google PPC ads, but it's useful for organic keyword research, too. You'll also get lots of keyword variations that you might not have thought of.
When choosing keywords, some site managers take into account the Keyword Effectiveness Index (KEI), a mathematical equation that comes up with a score based on the number of times a keyword has been searched and the number of Web pages containing the keyword. The higher the KEI score, the better your chances are for "winning" that keyword.
Optimise one page for each keyword (and its synonyms) that you were able to identify in the keyword research. When the entire context of a page is about a particular subject, search engines are more likely to see that page as relevant to the keyword being optimised.
Use keywords in the page's HTML title tag. Search engines place great importance on title tags when determining a page's relevancy to a query. Don't exceed 65 characters, including spaces and punctuation.
Add keywords to the page's HTML h1 and h2 headings, and use the keywords several times in the body copy--the earlier, the better.
Create a keyword-rich link (anchor text) elsewhere on your site to each page you are optimising.
Add keywords to your site's URLs whenever possible, as opposed to using generic URLs such as www.domain.com/page456.html.
Add keywords to the HTML meta description on each page. Search engines often (but not always) display that description underneath each link shown in search results. But don't bother with HTML keyword meta tags: Google ignores keyword meta tags in page search ranking.
Don't try and be 'smart'. "Black-hat" tricks--such as presenting one page to search engines that's nothing but keywords, and another page to users--can get you kicked out of Google's index.
Bloggers and other people with content rich websites frequently post links to other great content. Make sure your pages have provocative, newsworthy, or extremely useful content--otherwise known as "linkbait." Spread the word about a new blog post, page, or article via social networks such as Facebook, LinkedIn, and Twitter.
Write an informative unbiased press release about your new product or service. Include a keyword-rich link to a relevant page on your site, and post the release on public relations sites such as PRWeb.com, PRNewswire.com, and PR.com. (Some PR services are free, while others charge.) With luck, your press release will get picked up by the media, and people will write online articles about you with links to your site.
Contact influential reporters, bloggers, and others in the media directly. You'll increase your chances of coverage and perhaps get links that your competitors lack. When other sites agree to link to yours, suggest the keyword that you'd like them to use in the link text.
Don't participate in reciprocal linking – if a website asks you to exchange links, don't be tempted, most have no value to you.
Make sure that your site doesn't have duplicate content or subscribe to content that is the same on other sites like news feeds or article libraries - these have no SEO value whatsoever. Duplicate content can hurt your search engine ranking and Google will ignore pages with the same title and content.
Be careful about accepting or paying for 'syndicated' content – content that you subscribe to and is listed on your site. Google is getting serious about ignoring sites that have the same content, news stories, and libraries of articles that are the same on other sites.
So having a website that is loaded with news stories and articles that are not unique serves no purpose in helping your website achieve high rankings, Google will see that your website is bloated with duplicate content and ignore it.
SEO Secrets Summary
SEO isn't something you do once. You may rank well for a keyword search on Monday, and twenty-third for that same keyword search two weeks later. So it's important to set aside time, ideally every week, to review your Google Analytics, fine-tune your keywords, and look for link opportunities.
Yes, SEO requires time – lots of time and patience. The potential rewards can be considerable and its safe to say that your competitors are doing it.
Please let us know if you found this article on SEO Secrets to Make Your Wesite More Visible of interest by contacting First One On