Search Engine Marketing

The First One On approach to search engine marketing is to realise the client's objectives at the beginning of the project and then to develop a working strategy with clearly defined and measurable goals that enable client's to track progress.

First One On clearly explains the SEO process with no smoke an mirros so that clients understand what can realistically be achieved within their budgets.

To get more people to purchase your products/services means learning the art of communication to specifically target your customers. To communicate effectively you have to broadcast your message widely, and/or locally using regional search engine marketing in order to create the right amount of exposure to all of your potential customers.

How you communicate will have an impact on future profits of the business. You will need to advertise your business, using both national and local advertising, so other people are aware of your products and services.

The most cost efficient method to communicate to your market is through your website. The website needs to be a complete source of information, it must be user friendly, easy to navigate to extract the right information, intriguing, and fun for site visitors. The website is open 24/7 so it will be communicating to the potential customers all the time; year round. Tell the users about your products and business drawing their attention to your site. This could be done through a sponsored Google adwords campaign or by enhancing the sites' page rankings for specific high traffic keywords.

"The original goal of PageRank was a way to sort back links - so, if there were a large number of backlinks for a document, the "best" backlinks could be displayed first. It turns out this view of the backlinks is very interesting when trying to understand your competition"


Lawrence Page, Sergey Brin et al

First One On provides extensive Search Engine Marketing solutions for businesses that want to promote products and services through their websites. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of SEO (search engine optimization), sponsored placement, contextual advertising, and paid inclusion.

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