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The Kеу Bеnеfіtѕ оf User Gеnеrаtеd Cоntеnt for SEO

User gеnеrаtеd соntеnt offers significant SEO bеnеfіtѕ. Not оnlу іt unсоvеrѕ wауѕ to improve уоur оffеrіng, but generates ѕаlеѕ аnd еnrісhеѕ user еxреrіеnсе. Many businesses аrе uѕіng customer reviews and other tуреѕ оf uѕеr gеnеrаtеd соntеnt tо increase соnvеrѕіоn rаtеѕ аnd іmрrоvе thеіr credibility. Stаtіѕtісѕ ѕhоw thаt over 53 реrсеnt оf people оn Twіttеr rесоmmеnd рrоduсtѕ and companies іn their twееtѕ. If you want to ѕuссееd оnlіnе, уоu muѕt learn hоw to mаxіmіzе thе bеnеfіtѕ оf user generated соntеnt.

user generated content

What Iѕ User Generated Content?

Sосіаl media involves thе сrеаtіоn аnd exchange оf uѕеr gеnеrаtеd соntеnt. Fоrumѕ аrе blog соmmеntѕ are a major раrt оf uѕеr gеnеrаtеd content. This term соvеrѕ a wіdе range of mеdіа соntеnt аnd includes all dіgіtаl mеdіа tесhnоlоgіеѕ ѕuсh аѕ blogging, digital vіdеоѕ, Q & A ѕіtеѕ, rеvіеw ѕіtеѕ, ѕосіаl bookmarking, wіkіѕ, and роdсаѕtіng. Thеrе аrе ѕіtеѕ whеrе the mаjоrіtу оf content іѕ рrоvіdеd bу administrators, but numеrоuѕ аrtісlеѕ аnd reviews аrе ѕubmіttеd by сuѕtоmеrѕ аnd rеgulаr uѕеrѕ of thе site.

Hоw Cаn User Gеnеrаtеd Cоntеnt Hеlр Your Buѕіnеѕѕ?

Whether уоu hаvе аn online store or a blog, this tуре of соntеnt саn help уоu grоw уоur business аnd аttrасt mоrе rеаdеrѕ. By аllоwіng users to ѕubmіt content оn your ѕіtе, уоu are аddіng a nеw lауеr tо уоur оn-раgе SEO. Sеаrсh еngіnеѕ tend tо fаvоr wеbѕіtеѕ that рrоvіdе rеlеvаnt соntеnt tо their uѕеrѕ. Wеb pages thаt contain uѕеr соmmеntѕ, сuѕtоmеr rеvіеwѕ, аnd tеѕtіmоnіаlѕ оftеn rank better іn ѕеаrсh rеѕultѕ thаn thоѕе thаt don’t include thіѕ type of соntеnt.

Encouraging uѕеrѕ to соntrіbutе to уоur site іѕ a grеаt way tо provide your rеаdеrѕ with frеѕh іnfоrmаtіоn and іnсrеаѕе thе rісh media соntеnt on уоur wеbѕіtе. Rісh mеdіа соntеnt іnсludеѕ рісturеѕ аnd vіdеоѕ. More соntrіbutоrѕ mеаn mоrе соntеnt, which will rеѕult іn more trаffіс and page vіеwѕ. Customers gеt vеrу excited whеn companies rеѕроnd tо thеіr rеvіеwѕ. People lіkе tо read unbіаѕеd rеvіеwѕ bесаuѕе іt gives thеm соnfіdеnсе іn a product bеуоnd a marketer’s hype.

Bу аllоwіng сuѕtоmеrѕ tо ѕubmіt rеvіеwѕ аnd testimonials оn уоur site, you will get frее market research аѕ уоu wіll find оut how thеу fееl аbоut уоur рrоduсtѕ аnd what рrоblеmѕ thеу’vе encountered. Thіѕ іѕ аlѕо оnе оf thе best ways оf getting free аdvеrtіѕіng аnd traffic tо your website.

Nеwѕ sites аllоw соmmеntѕ ѕресіfісаllу to improve thеіr SEO. If уоu have a соrроrаtе website, you can сrеаtе a section for ԛuеѕtіоnѕ and аnѕwеrѕ. Cоnѕіdеr соnvеrѕаtіоnѕ уоu have hаd with potential сuѕtоmеrѕ. All of the ԛuеѕtіоnѕ thеу had and аll thе аnѕwеrѕ уоu рrоvіdеd соuld be content on your website. Enсоurаgе уоur сlіеntѕ tо аdd vіdео rеvіеwѕ, tеѕtіmоnіаlѕ, аnd рhоtоѕ that rеflесt the еxреrіеnсеѕ thеу hаd with your рrоduсtѕ or services.

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A good backlink seo strategy is the key to achiving top search engine ranking positions for the keywords and keyword terms that people actually use to find what you are selling and this will ultimately drive business to you through your website.

Google works on the basis of rewarding website page content based on relevance and the uniqueness of the content, afterall, when you search for something you want to see a result that meets your search criteria immediately and is highly relevant, you don’t want to be wasting your time trolling through search results that are meaningless and not what you asked for in the search.

There was a time in the not too distant past when we were lead to believe that the more backlinks a website had the better regardless of where they came from or how relevant they were – afterall, a backlink was a link and the more links a website had the better – wrong!

In a recent blog article we wrote about building less links is key to successwhere we showed that quality backlinks were preferable to

Think of the internet as one big democracy where we vote with links. Backlinks are all the various links where other web pages link to us. The more links we get, and the higher quality the pages those links are coming from are, the higher we will rank in the search engines for our keywords. But how do the search engines know what we should rank for? The title tag is one important aspect of this, but another is the anchor text.

What Are Anchor Text Backlinks

Anchor text is the words we use to link to another page. Anchor text backlinks would thus be links on other websites that use keywords when linking back to us. Let me give you an example. Let’s say I want to rank for the keyword “best blue widgets”. I would start by including my keyword in the title of my webpage and of course use it throughout the content as well. I would then go out and build links back to my site (through article marketing for example) that include “best blue widgets” in the anchor text of those links.

Using Keyword Rich Anchor Backlinks To Boost Your Search Engine Rankings

We already established that the right anchor text in our backlinks can help us rank well in the search engines. Let’s build a whole SEO strategy around this concept.

Start With Your Keywords – Do a little keyword research to find out exactly what words people are typing into the search engines to get the type of information or product you have to offer. Next take a look at how hard it will be to rank well for each term. Strike a balance between search volume and how much work it will take to get on page one of Google for your keywords.

On Page Optimization – Next it’s time to create new content around the keyword. Use it in the title of your page and throughout the content. This is referred to as “on page optimization”. If you are including headings or images, try to work your keyword in there as well if possible. Keep in mind through that you still want your content to read well and avoid “keyword stuffing”.

Link Building – Last but not least it’s time to build some keyword rich backlinks. Start with some internal linking. This means that you want to link from other pages on your site back to this new content using your keyword as the anchor text.

Next go out and build some links on other websites that point back to your site. You can do this via social bookmarking, social media, article marketing, and guest blogging for example. Again, be sure to include your keyword as part of the anchor text in your backlinks.

*************************

Iíve been using the term ìanchor text linkî quite a bit recently. Since not everyone is familiar with what it means and exactly how it comes into play with search engine optimization, I thought Iíd take a few minutes to explain.

Anchor text is the words you use to link to another page.

Let me give you an example. Letís say I want to link to another page on this blog, my post about fast seo rankings for example.

The url of that page is http://www.affiliatetreasurechest.com/139/fast-seo-rankings-an-example

The html code for linking from one page to another looks like this:

fast seo rankings

It will look on the page like this ñ fast seo rankings

In this example ìfast seo rankingsî is the anchor text.

chain-linksNote that I am using the key phrase I would like to rank that particular page for in the anchor text.

About 90% of SEO comes down to two things:

1. Your Title Tag ñ Which is the title of your page or post
2. Links and the text you use to link to the page or post

What does this mean for you? When you are trying to get your posts, page or article to rank for a particular keyword or key phrase, spent some time working on incoming links and use your keywords or variations of it in the text that links to your page.

How many links you need to rank well depends on your comptetition. Google your key phrase and look at the results on the first page of google. Do they have the keyphrase in the title tag? (The title tag will be displayed as the blue link at the top of the search result).

Is the key phrase in the description? Google makes it easy to see this at a glance by highlighting your search term anywhere it is used.

If you donít see your exact key phrase much on the results page, it may be rather easy to rank for that term.

Next look at each of the pages that rank on page one of google. Not the page rank of that page.

I also like to take a look at the links that point to that page. Go to yahoo.com and enter ìsite:î followed by the link to the page you want to look at and click on Web Search.

This will take you to the yahoo site explorer. I explained how to do this in detail in my web content challenge post. Scroll down to the ìIncoming Linksî section.

Look at ìInLinksî and choose ìExcept from this domainî. This will show you how many incoming links your competitor has pointing to that page. To outrank him, youíll need at least that many links, probably quite a few more depending on how strong and old the site is that the page is on.

Time To Take Some Action

Go to your website right now and pick one page. Make sure you know what you want to rank for and that your title has your key phrase in it.

Take a look at your competition and determine how many links youíll need to rank for this key phrase. I suggest you pick something that will be rather easy to rank for.

Then go out and build a few links to that pge. Write some articles, be a guest blogger on a few related blogs etc.

************************

Search Engine Optimization, SEO is without question one of the most important tools in starting an online business. Using relevant keywords in your heading tags along with inserting anchor text links as an internal linking structure you are optimizing your website for better search results (SERPs). I think we all understand the value in a page one ranking of an internet search that cost you nothing.

The real trick of the trade comes with educating yourself in online marketing strategies. Keyword research is one area that cannot be over looked or misunderstood to be successful online. I am not going into detail here about how to do Keyword research, just that you understand the value of it.

When a relevant keyword phrase is used in your heading tag for each of your website pages you are beginning to optimize your site. Then by creating relevant keyword rich content and adding internal linking structure, search engines see this and the ranking begins. How you rank in (SERPs) the result depends largely on the amount of quality content you provide. It is not unusual for successful online business to create content a continual basis via article, videos etc…

Keep in mind the importance of anchor text links within your website, article and videos. These are like a road sign pointing to your content. When it comes to search engines the more content you expose and point to the better. I also recommend linking within your website first, after all where else is your content more relevant!

For anyone starting an online business or for those that need more free traffic to their website I highly recommend taking the time to educate yourself in internet marketing strategies. It will save you countless hours and a ton of cash. Learning how to market is more valuable than the product itself when it come to making money online.

We have more, much more free information on keyword research, heading tags, anchor text links and online market strategies at our website for anyone interested in education. Just keep in mind that in order to be successful online, how you market will make all the difference.

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A good backlink seo strategy is the key to achiving top search engine ranking positions for the keywords and keyword terms that people actually use to find what you are selling and this will ultimately drive business to you through your website.

Google works on the basis of rewarding website page content based on relevance and the uniqueness of the content, afterall, when you search for something you want to see a result that meets your search criteria immediately and is highly relevant, you don’t want to be wasting your time trolling through search results that are meaningless and not what you asked for in the search.

There was a time in the not too distant past when we were lead to believe that the more backlinks a website had the better regardless of where they came from or how relevant they were – afterall, a backlink was a link and the more links a website had the better – wrong!

In a recent blog article we wrote about building less links is key to successwhere we showed that quality backlinks were preferable to

Think of the internet as one big democracy where we vote with links. Backlinks are all the various links where other web pages link to us. The more links we get, and the higher quality the pages those links are coming from are, the higher we will rank in the search engines for our keywords. But how do the search engines know what we should rank for? The title tag is one important aspect of this, but another is the anchor text.

What Are Anchor Text Backlinks

Anchor text is the words we use to link to another page. Anchor text backlinks would thus be links on other websites that use keywords when linking back to us. Let me give you an example. Let’s say I want to rank for the keyword “best blue widgets”. I would start by including my keyword in the title of my webpage and of course use it throughout the content as well. I would then go out and build links back to my site (through article marketing for example) that include “best blue widgets” in the anchor text of those links.

Using Keyword Rich Anchor Backlinks To Boost Your Search Engine Rankings

We already established that the right anchor text in our backlinks can help us rank well in the search engines. Let’s build a whole SEO strategy around this concept.

Start With Your Keywords – Do a little keyword research to find out exactly what words people are typing into the search engines to get the type of information or product you have to offer. Next take a look at how hard it will be to rank well for each term. Strike a balance between search volume and how much work it will take to get on page one of Google for your keywords.

On Page Optimization – Next it’s time to create new content around the keyword. Use it in the title of your page and throughout the content. This is referred to as “on page optimization”. If you are including headings or images, try to work your keyword in there as well if possible. Keep in mind through that you still want your content to read well and avoid “keyword stuffing”.

Link Building – Last but not least it’s time to build some keyword rich backlinks. Start with some internal linking. This means that you want to link from other pages on your site back to this new content using your keyword as the anchor text.

Next go out and build some links on other websites that point back to your site. You can do this via social bookmarking, social media, article marketing, and guest blogging for example. Again, be sure to include your keyword as part of the anchor text in your backlinks.

*************************

Iíve been using the term ìanchor text linkî quite a bit recently. Since not everyone is familiar with what it means and exactly how it comes into play with search engine optimization, I thought Iíd take a few minutes to explain.

Anchor text is the words you use to link to another page.

Let me give you an example. Letís say I want to link to another page on this blog, my post about fast seo rankings for example.

The url of that page is http://www.affiliatetreasurechest.com/139/fast-seo-rankings-an-example

The html code for linking from one page to another looks like this:

fast seo rankings

It will look on the page like this ñ fast seo rankings

In this example ìfast seo rankingsî is the anchor text.

chain-linksNote that I am using the key phrase I would like to rank that particular page for in the anchor text.

About 90% of SEO comes down to two things:

1. Your Title Tag ñ Which is the title of your page or post
2. Links and the text you use to link to the page or post

What does this mean for you? When you are trying to get your posts, page or article to rank for a particular keyword or key phrase, spent some time working on incoming links and use your keywords or variations of it in the text that links to your page.

How many links you need to rank well depends on your comptetition. Google your key phrase and look at the results on the first page of google. Do they have the keyphrase in the title tag? (The title tag will be displayed as the blue link at the top of the search result).

Is the key phrase in the description? Google makes it easy to see this at a glance by highlighting your search term anywhere it is used.

If you donít see your exact key phrase much on the results page, it may be rather easy to rank for that term.

Next look at each of the pages that rank on page one of google. Not the page rank of that page.

I also like to take a look at the links that point to that page. Go to yahoo.com and enter ìsite:î followed by the link to the page you want to look at and click on Web Search.

This will take you to the yahoo site explorer. I explained how to do this in detail in my web content challenge post. Scroll down to the ìIncoming Linksî section.

Look at ìInLinksî and choose ìExcept from this domainî. This will show you how many incoming links your competitor has pointing to that page. To outrank him, youíll need at least that many links, probably quite a few more depending on how strong and old the site is that the page is on.

Time To Take Some Action

Go to your website right now and pick one page. Make sure you know what you want to rank for and that your title has your key phrase in it.

Take a look at your competition and determine how many links youíll need to rank for this key phrase. I suggest you pick something that will be rather easy to rank for.

Then go out and build a few links to that pge. Write some articles, be a guest blogger on a few related blogs etc.

************************

Search Engine Optimization, SEO is without question one of the most important tools in starting an online business. Using relevant keywords in your heading tags along with inserting anchor text links as an internal linking structure you are optimizing your website for better search results (SERPs). I think we all understand the value in a page one ranking of an internet search that cost you nothing.

The real trick of the trade comes with educating yourself in online marketing strategies. Keyword research is one area that cannot be over looked or misunderstood to be successful online. I am not going into detail here about how to do Keyword research, just that you understand the value of it.

When a relevant keyword phrase is used in your heading tag for each of your website pages you are beginning to optimize your site. Then by creating relevant keyword rich content and adding internal linking structure, search engines see this and the ranking begins. How you rank in (SERPs) the result depends largely on the amount of quality content you provide. It is not unusual for successful online business to create content a continual basis via article, videos etc…

Keep in mind the importance of anchor text links within your website, article and videos. These are like a road sign pointing to your content. When it comes to search engines the more content you expose and point to the better. I also recommend linking within your website first, after all where else is your content more relevant!

For anyone starting an online business or for those that need more free traffic to their website I highly recommend taking the time to educate yourself in internet marketing strategies. It will save you countless hours and a ton of cash. Learning how to market is more valuable than the product itself when it come to making money online.

We have more, much more free information on keyword research, heading tags, anchor text links and online market strategies at our website for anyone interested in education. Just keep in mind that in order to be successful online, how you market will make all the difference.

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Small Businesses – Mobile Is Your Greatest Marketing Opportunity
JAN 3RD
Posted by Andrew, CEO at Bizness Apps in Small Business Apps 1 Comment
mobile business apps marketing Marketing is all about eyeballs. Getting your message in front of your audience is the first step to getting more business (making your message compelling and getting people to take action is a story for another post). So when you want to boost your business, you need to find those eyeballs wherever they prefer to be.

So, where do eyeballs prefer to be, these days?

Well, some businesses use billboards and print ads, but eyeballs only spend a few minutes there each day. The window of opportunity is open only briefly. A better alternative is television ads – eyeballs spend a lot of time there each day. But the cost can be huge. There are many other options that we don’t have to get into here. One of them is offering an amazing cost/return ratio: mobile.

According to a report from the mobile analytics firm Flurry, consumers are spending an average of almost 3 hours on smartphones and tablets each day. Now that’s a serious eyeful, right? People are spending almost a fifth of their waking hours using their mobile devices, and there are still small businesses that are ignoring mobile marketing.

Unfortunately, when you do that, you risk the market ignoring you.

Mobile Apps Are Cost-Effective
Mobile strategies really could not be more cost effective than they are today. For a small monthly fee, a small business can publish an app and have a dedicated, persistent ad right on a user’s mobile screen. That little app icon, once downloaded, is itself an ad for your business that will be seen many times each day by all of your fans. That is, without even going into the many revenue-generating marketing opportunities present in apps after launch, just the fact that your app was downloaded is already providing you with a marketing boost.

Who needs traditional ads when you’ve got some of the most valuable visual real estate in the modern world? A mobile business app specifically tailored to your customers needs!

Then you throw in all the amazing ways that apps boost business – mobile ordering, push notifications of offers and events, even something as simple as making the address easy to look up – and you’ve got a winning combo that’s about as cost-effective as can be.

Small business owners: don’t miss out. The mobile marketing deal is just too sweet!

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Are you getting more traffic from social media than you were a year ago?

Measuring and analysing visitor traffic to a website is important in understanding what motivates those visitors and knowing how they get to a website and where they came from is an important metric that is used to build better website content that ultimately results in better conversion rates.

Peter Bowen at First One On says “we are seeing increasing numbers of visitors coming from social media platforms and Google’s changing algorithm is placing more emphasis on websites that can attract visitors from sources other than a search using their search engine”.

So the question this week is to ask yourself is – “how well are you doing with search results that come from Google?” and “what are you doing to attract visitors from social media platforms?”

As we all know, social media is about people and people share information that they find and as the old adage says “the best referral is word of mouth” and in this case it is the sharing of knowledge and great content and social media is gaining ground against search engines in its ability to deliver increasingly more traffic to websites over traditional search engines.

UK Experian Hitwise Data noted that UK visits to major search engines dropped by 100 million through the month of August 2012 to 2.21 billion, and has dropped by 40 million year-over-year. Peter Bowen says, “the key thing here is the growing significance of social networks as a source of traffic to websites” and “search is still the number-one source of traffic, but social networks are growing as people increasingly navigate around the web via recommendations from Twitter, Facebook, Pinterest, etc.”

This is great news for Facebook should it launch its own search engine and CEO Mark Zuckerberg has said “we’re basically doing 1 billion queries a day and we’re not even trying,” adding that “Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it,” and “Search engines are really evolving to give you a set of answers, I have a specific question, answer this question for me.”

A recent survey from Greenlight Digital suggested that a Facebook search engine could instantly grab 22% of the market share.

According to recent research from Webmarketing123, the number of marketers able to attribute leads and sales to particular social channels more than doubled (leads from 15 to 31%, sales from 23% to 60%) year-over-year.

“Compared to last year, nearly 50% more B2Bs now identify social media as having the most impact on lead generation (2011 vs 2012),” the firm said in its report.

In social media engagement, the firm says, “B2C marketers are ahead with 70% moderately to highly engaged (40% highly engaged), but B2B is catching up, with 63% at those levels of engagement (27% highly engaged), overall, only 1 in 10 have no social media program.”

90% of B2Bs have some level of Social Media engagement, according to the research, with 63% describing themselves as “moderately to fully engaged,” and 25% “very” to “fully” engaged. The majority of this group, Webmarketing123 says, are seeing a return on their investment. Top areas of investment (for the 60% that spend) are Facebook & LinkedIn (where 40% are active), and Twitter (30%).

Other research from RichRelevance indicates that for ecommerce, Pinterest is increasing in terms of traffic value (specifically average order value).

Webmarketing123 says that 20% of the marketers active on social media aren’t sure if they’re generating leads, and a full 40% aren’t sure if they’ve closed sales attributable to social media.

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