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Blog - Page 5 of 11 - First One OnFirst One On | Mobile Apps | Page 5

mobile apps for marketing
Marketing is all about getting your message in front of your audience and it is the first step to getting more business and making your message compelling and getting people to take action is the key. So when you want to boost your business, you need to find the right tools.

One of them is offering an amazing cost/return ratio with a mobile app.

According to a recent report consumers are spending an average of almost 3 hours on smartphones and tablets each day. Now that’s a serious eyeful, right? People are spending almost a fifth of their waking hours using their mobile devices, and there are still small businesses that are ignoring mobile marketing.

Unfortunately, when you do that, you risk the market ignoring you.

Mobile Apps Are Cost-Effective

Mobile strategies really could not be more cost effective than they are today. For a small monthly fee, a small business can publish an app and have a dedicated, persistent ad right on a user’s mobile screen. That little app icon, once downloaded, is itself an ad for your business that will be seen many times each day by all of your fans. That is, without even going into the many revenue-generating marketing opportunities present in apps after launch, just the fact that your app was downloaded is already providing you with a marketing boost.

Who needs traditional ads when you’ve got some of the most valuable visual real estate in the modern world? A mobile business app specifically tailored to your customers needs!

Then you throw in all the amazing ways that apps boost business – mobile ordering, push notifications of offers and events, even something as simple as making the address easy to look up – and you’ve got a winning combo that’s about as cost-effective as can be.

Small business owners: don’t miss out. The mobile marketing deal is just too sweet!

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Business website content is constantly changing and evolving. It is becoming more and more crucial for business owners today to have a business blog to promote their products and services, discuss events and opportunities within their marketplace and broaden the communication value with prospects. It can help you increase awareness about your business, allow you to highlight and promote various products from your website, and give you the opportunity to meet new prospects and build relationships.

business blog

 

There are several differences to running an online blog versus a web site. One of the first things that one needs to understand is that the content is far more casual than the content on a website. The advantage of having an online blog is you can be far more conversational and less like a business owner.

This will give you the opportunity to open up and reveal who you are. It can be difficult to show your true side with a business website, because you have to focus on being professional and taking care of your customers. With a business blog, you can focus on interacting and offering your opinion on various topics.

When running a business blog, it is essential you take the time to post every day. You cannot get away with posting one post per week if you want your readers to keep returning for more. You have to be devoted to making at least one post a day. This way you can reply to other people’s comments and create a new topic from time to time.

There is nothing wrong with staying with each topic for a few days if the conversation continues and everyone has insights. However, you do need to make sure to keep your posts fresh and appealing. There is no point in making a post that people have already talked about in several other blogs and forums.

Doing research is the easiest way to keep your posts creative and fresh. Take the time to post in forums and discover what people are searching for. Find out what questions people have and what kinds of information. They want to learn about.

Do not be afraid to ask people questions either. Just because, you are responsible for the blog, does not mean you have to be the expert. It is clearly beneficial to be knowable of what you are talking about and be able to lead a conversation. However, keep your online business blog open, so everyone can express their opinions and answer your questions.

Running an online blog with your small business can prove to be extremely valuable. It gives you the opportunity to show a whole new side to yourself. You can interact, offer your opinions to topics, and truly bond with prospects and customers of yours.

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office chair

We’ve all heard the scare stats about obesity and heart disease and everything else linked to sitting for long periods of time: it’s bandied around like the latest thing that causes cancer. But if you’re based at your desk for nine hours a day and you’re not taking the recommended walk around the office once an hour – you need to be sure your chair is absolutely tip top when it comes to support.

There are several key areas you need to consider when assessing your office chair:

 

1) The backrest

Your upper and lower back must be supported, preferably with lumbar support which follows the curve of your spine. The backrest should also be adjustable so you’re comfortable whatever height you are.

2) The armrests

Proper adjustable armrests make your chair more comfy, which means you’re more relaxed at your desk. You shouldn’t have any tension in your shoulders and neck, and you should be comfortable enough to keep yourself from leaning your arms on the desk.

3) The seat

Not to put too fine a point on it, your seat needs to fit your bottom properly! You need consistent support across the seat, and it should be angled slightly towards the floor. This allows your feet to lie flat, which is much better for circulation.

4) The test

The only way you can know if a chair is made for you is by sitting in it. And I don’t mean just giving it a little try in the shop. Spend as much time as you need assessing how comfortable you are, and if it’s a chair your employer has selected, don’t be afraid to speak up if it’s not right.

If you’re considering how to choose the perfect office chair, you need to think about the amount of time you’re spending there. For instance, I sit in my office chair for up to nine hours a day, and I spend another four hours sitting on trains… I need office furniture that is going to work as hard as I do!

When you’re stressed at work, the last thing you need is a poorly performing chair adding discomfort and potential damage to your back. You wouldn’t put up with a bed that wasn’t comfortable, so don’t put up with it at work either. Desk comfort and health is actually covered by workplace welfare legislation, so if you’re not sitting comfortably – it’s time to start making demands.

Have you found the perfect office chair? I’ve heard everything from Ikea to exercise balls, so let’s have some more!

 

Honor Clement-Hayes is an office nuisance who always demands the perfect working conditions. She blogs for Office King and also writes about shoes for a fashion magazine.

Image Source: http://commons.wikimedia.org/wiki/File:Ngv_design,_frank_lloyd_wright,_office_chair_larkin,_1904-06_02.JPG

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Are you getting more traffic from social media than you were a year ago?

Measuring and analysing visitor traffic to a website is important in understanding what motivates those visitors and knowing how they get to a website and where they came from is an important metric that is used to build better website content that ultimately results in better conversion rates.

Peter Bowen at First One On says “we are seeing increasing numbers of visitors coming from social media platforms and Google’s changing algorithm is placing more emphasis on websites that can attract visitors from sources other than a search using their search engine”.

So the question this week is to ask yourself is – “how well are you doing with search results that come from Google?” and “what are you doing to attract visitors from social media platforms?”

As we all know, social media is about people and people share information that they find and as the old adage says “the best referral is word of mouth” and in this case it is the sharing of knowledge and great content and social media is gaining ground against search engines in its ability to deliver increasingly more traffic to websites over traditional search engines.

UK Experian Hitwise Data noted that UK visits to major search engines dropped by 100 million through the month of August 2012 to 2.21 billion, and has dropped by 40 million year-over-year. Peter Bowen says, “the key thing here is the growing significance of social networks as a source of traffic to websites” and “search is still the number-one source of traffic, but social networks are growing as people increasingly navigate around the web via recommendations from Twitter, Facebook, Pinterest, etc.”

This is great news for Facebook should it launch its own search engine and CEO Mark Zuckerberg has said “we’re basically doing 1 billion queries a day and we’re not even trying,” adding that “Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it,” and “Search engines are really evolving to give you a set of answers, I have a specific question, answer this question for me.”

A recent survey from Greenlight Digital suggested that a Facebook search engine could instantly grab 22% of the market share.

According to recent research from Webmarketing123, the number of marketers able to attribute leads and sales to particular social channels more than doubled (leads from 15 to 31%, sales from 23% to 60%) year-over-year.

“Compared to last year, nearly 50% more B2Bs now identify social media as having the most impact on lead generation (2011 vs 2012),” the firm said in its report.

In social media engagement, the firm says, “B2C marketers are ahead with 70% moderately to highly engaged (40% highly engaged), but B2B is catching up, with 63% at those levels of engagement (27% highly engaged), overall, only 1 in 10 have no social media program.”

90% of B2Bs have some level of Social Media engagement, according to the research, with 63% describing themselves as “moderately to fully engaged,” and 25% “very” to “fully” engaged. The majority of this group, Webmarketing123 says, are seeing a return on their investment. Top areas of investment (for the 60% that spend) are Facebook & LinkedIn (where 40% are active), and Twitter (30%).

Other research from RichRelevance indicates that for ecommerce, Pinterest is increasing in terms of traffic value (specifically average order value).

Webmarketing123 says that 20% of the marketers active on social media aren’t sure if they’re generating leads, and a full 40% aren’t sure if they’ve closed sales attributable to social media.

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Marketing strategies in the online environment requires quite a bit of effort on the technical part of things, but the underlying principle remains the same as that of business in the real world. That is, in order to succeed, you need to get your business exposed to a greater audience and hold on to their attention once you get them to be interested. But just as doing business in real life involves dealing authority figures, SEO practices and the like also have rules to follow in order for success to be achieved.

 

Great SEO Practices

 

Since doing SEO or Search Engine Optimization is one of the best ways to get your rankings to rise on search engine results, it would only make sense to make the best of it however you can. For the best in SEO practices, it would be best to focus on making sure that the quality of your content is to the satisfaction of visitors. Learning how to build links properly will also be of immense help, as well as taking advantage of social media options.

Content Has Always Been And Will Always Be King

 

Seriously, although it might not seem as tangible when you are doing business in the online world, a very big part of your business practices would still involve human customers. As such, whatever content you have on your site should be created with humans in mind and not search engines. Make the content interesting, make it informative, make it easy to read, and make it relevant most of all.

 

Proper Backlinking Means Successful Marketing

 

Links are the bridges which leads your visitors to wherever you need them to go in order to generate profit. As such, it is important to make sure your Backlinking practice can get the most results without breaking any of the rules of search engines. You can do this by first making your anchor texts as varied as possible.

 

Search engines, with Google in particular, have a habit of paying attention to how natural anchor texts look in a particular content. If they deem that your anchor texts have been repeated too many times or that they do not fit with the content naturally, then the consequences will be a drop in rank. So make sure your texts are as versatile as possible and spaced out adequately to avoid penalties.

 

You should also make sure that any link found on your site is of high quality by leading visitors to high quality sites. Search engines hate it when a site has too many links that are low in quality, which usually results in the sites being at the very end of the search results. So your option is to either make sure that your links are of high quality or reduce the links you have that are low in quality.

 

Twitter Tweets For Business Purposes

 

For some of the most successful business entities in the world, a similarity that most of them have is the propensity of embracing new ways to reach the people. With that in mind, it would be quite odd not to use social media options in order to boost your business prospects, especially considering the way people are flocking to use mediums like Twitter for all kinds of things.

 

So create your own account if you don’t have one already and get extremely active in collecting plenty of followers and friends. It also helps if you put certain options in your websites like tweet buttons where readers can share your material to all their friends and followers. Whatever your move may be, do not waste an opportunity to broaden your influence and to touch more people.

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You’ve probably heard the saying, “the only constant is change”- which means, basically, that we can always count on circumstances, business, life- to keep changing. The reality is that even though we know that change is inevitable, we still tend to resist it with all our might. We construct elaborate plans and routines and regimens and often fight any disruption to these plans.Certainly, I think that a certain level of routine is good, and there are definitely areas of your business you want to keep stable.

Like clients and cash flow, for instance- you want to be sure you have a steady base of clients and at least a steady base of income.

Aside from that, you might also have routines for how you work, when you work, and where you work. All of those can be supportive and good, too.

But there is a danger in waiting too long to make changes. There is a time where our routines and habits can keep us from responding appropriately when circumstances change.

And what I mean by that is this: if you are paying attention in your business, you’ll find that you often get advanced warning that circumstances are changing. Maybe your initial consultation calls don’t convert as they used to. Maybe you’re experiencing many more objections in your sales process than before. Maybe you are feeling hampered, stressed, rushed- or otherwise unhappy. Maybe your systems and infrastructure start to fail, but you keep patching up the leaks and the bleeding, because that seems easier to do than to start over.

Whatever it is, you will often get clues or cues that circumstances are changing. Most people, though, experience these changes- but keep doing whatever they had been doing (which isn’t working anymore.) We, as humans, often seem to do more of what we see isn’t working- we try harder. We work longer hours. We keep waiting outside of doors which have been closed to us– and so on.

The danger in waiting too long to make changes is that you become accustomed to the “not working” place. You lose your confidence and faith and become indecisive. Or, worse, you take drastic action in the wrong direction, and end up more stressed and worried than before.

So what’s the antidote to waiting too long to make changes? It’s to adopt a process of small, but important, innovation. So even when all is going really well in your business, you want to reserve a bit of brain space, a bit of cash flow, and a bit of time to focus on what might be next. It’s this idea of 5% innovation- where you take a little bit of your resources and start to develop new lines of thinking, connections, or infrastructure.

My guess is that the most successful entrepreneurs do this almost intuitively- they are often looking at where they are and what’s next. At the same time, they become accustomed to responding when problems are still small, rather than letting them play out over months and years to see what happens.

As a way of knowing when you need to respond to something versus letting it just unfold- I tend to think of it in the rules of threes. If three things happen in a row that are unexpected- i.e. three clients in a row don’t sign up with me, where I used to sign up 2 out of 3- I know that something has changed or is changing. That’s my clue to look at what might be shifting my results.

I have found, again, and again, that when I pay attention to the small problems, I can often hold off the bigger ones.

By paying attention to patterns in your business now, and innovating a bit at the same time, you will keep your business fluid and flexible agile enough to weather the inevitability of change.

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About the Author:
Dr. Rachna Jain is a content and search marketer who helps her clients become more profitable and popular online. Sign up for her no-cost newsletter filled with business growth strategies- get your copy at http://ProfitablePopularity.com/newsletter

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Negotiations are a fact of life and almost every interaction we have is a form of negotiation. We negotiate with people we care for, and we negotiate with people we don’t care for that much. All relationships are the product of a negotiation.

One of the most important elements in negotiation is the idea of a deadline – by when must a decision be made?

In certain negotiating situations, deadlines are very important – they can mean the difference between life and death (such as in hostage negotiations) or the loss and gain of money (such as in business negotiations.)

In other situations, though, deadlines are more flexible and missing them does not create dire consequences. It is vital to understand which type of situation is which.

If you’re in a negotiation that is reaching some kind of deadline, it’s important to stay focused and continue to move forward.

Hopefully you’ve taken to heart any previously provided suggestions to plan your negotiations, create flexible conditions for yourself and to plan for things to go wrong.

In addition to these suggestions, there are three questions that you should be asking yourself as you prepare for negotiations which have deadlines.

Deadlines are a fact of life; preparing for them is the behavior of a successful negotiator.

These questions will help you relieve the pressure of a deadline more effectively.

Question 1: What self imposed or organisation imposed deadlines am I under that limit my ability? What time pressures make it more difficult for me to negotiate? Self-imposed deadlines are often more difficult to cope with than those coming from the other party.

Question 2: Are the deadlines I’ve imposed on myself or my organisation real? Can I negotiate an extension with my own people? Many deadlines are amenable to change. And you can use the same negotiation skills to uncover what the true deadlines really are and why.

Question 3: What deadlines are putting pressure on the other party and his or her organisation? Even if you don’t know for sure, you can probably make some reasonable guesses. Remember, you are not the only one under time pressure. They may be under greater pressure than you.

These are simple questions, but can be very powerful. If you answer these prior to your next negotiation, you will be much better prepared.

When you negotiate from a place of time power, you are building your bargaining base, and are more likely to generate substantially better desired outcomes.

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Guest blog by:

Dr. Chester Karrass, the founder of Karrass Ltd, the world leader in negotiation skills seminars for individuals and companies. Learn more about negotiation by visiting http://www.Karrass.com

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