A good backlink seo strategy is the key to achiving top search engine ranking positions for the keywords and keyword terms that people actually use to find what you are selling and this will ultimately drive business to you through your website.
Google works on the basis of rewarding website page content based on relevance and the uniqueness of the content, afterall, when you search for something you want to see a result that meets your search criteria immediately and is highly relevant, you don’t want to be wasting your time trolling through search results that are meaningless and not what you asked for in the search.
There was a time in the not too distant past when we were lead to believe that the more backlinks a website had the better regardless of where they came from or how relevant they were – afterall, a backlink was a link and the more links a website had the better – wrong!
In a recent blog article we wrote about building less links is key to successwhere we showed that quality backlinks were preferable to
Think of the internet as one big democracy where we vote with links. Backlinks are all the various links where other web pages link to us. The more links we get, and the higher quality the pages those links are coming from are, the higher we will rank in the search engines for our keywords. But how do the search engines know what we should rank for? The title tag is one important aspect of this, but another is the anchor text.
What Are Anchor Text Backlinks
Anchor text is the words we use to link to another page. Anchor text backlinks would thus be links on other websites that use keywords when linking back to us. Let me give you an example. Let’s say I want to rank for the keyword “best blue widgets”. I would start by including my keyword in the title of my webpage and of course use it throughout the content as well. I would then go out and build links back to my site (through article marketing for example) that include “best blue widgets” in the anchor text of those links.
Using Keyword Rich Anchor Backlinks To Boost Your Search Engine Rankings
We already established that the right anchor text in our backlinks can help us rank well in the search engines. Let’s build a whole SEO strategy around this concept.
Start With Your Keywords – Do a little keyword research to find out exactly what words people are typing into the search engines to get the type of information or product you have to offer. Next take a look at how hard it will be to rank well for each term. Strike a balance between search volume and how much work it will take to get on page one of Google for your keywords.
On Page Optimization – Next it’s time to create new content around the keyword. Use it in the title of your page and throughout the content. This is referred to as “on page optimization”. If you are including headings or images, try to work your keyword in there as well if possible. Keep in mind through that you still want your content to read well and avoid “keyword stuffing”.
Link Building – Last but not least it’s time to build some keyword rich backlinks. Start with some internal linking. This means that you want to link from other pages on your site back to this new content using your keyword as the anchor text.
Next go out and build some links on other websites that point back to your site. You can do this via social bookmarking, social media, article marketing, and guest blogging for example. Again, be sure to include your keyword as part of the anchor text in your backlinks.
Iíve been using the term ìanchor text linkî quite a bit recently. Since not everyone is familiar with what it means and exactly how it comes into play with search engine optimization, I thought Iíd take a few minutes to explain.
Anchor text is the words you use to link to another page.
Let me give you an example. Letís say I want to link to another page on this blog, my post about fast seo rankings for example.
The url of that page is http://www.affiliatetreasurechest.com/139/fast-seo-rankings-an-example
The html code for linking from one page to another looks like this:
fast seo rankings
It will look on the page like this ñ fast seo rankings
In this example ìfast seo rankingsî is the anchor text.
chain-linksNote that I am using the key phrase I would like to rank that particular page for in the anchor text.
About 90% of SEO comes down to two things:
1. Your Title Tag ñ Which is the title of your page or post
2. Links and the text you use to link to the page or post
What does this mean for you? When you are trying to get your posts, page or article to rank for a particular keyword or key phrase, spent some time working on incoming links and use your keywords or variations of it in the text that links to your page.
How many links you need to rank well depends on your comptetition. Google your key phrase and look at the results on the first page of google. Do they have the keyphrase in the title tag? (The title tag will be displayed as the blue link at the top of the search result).
Is the key phrase in the description? Google makes it easy to see this at a glance by highlighting your search term anywhere it is used.
If you donít see your exact key phrase much on the results page, it may be rather easy to rank for that term.
Next look at each of the pages that rank on page one of google. Not the page rank of that page.
I also like to take a look at the links that point to that page. Go to yahoo.com and enter ìsite:î followed by the link to the page you want to look at and click on Web Search.
This will take you to the yahoo site explorer. I explained how to do this in detail in my web content challenge post. Scroll down to the ìIncoming Linksî section.
Look at ìInLinksî and choose ìExcept from this domainî. This will show you how many incoming links your competitor has pointing to that page. To outrank him, youíll need at least that many links, probably quite a few more depending on how strong and old the site is that the page is on.
Time To Take Some Action
Go to your website right now and pick one page. Make sure you know what you want to rank for and that your title has your key phrase in it.
Take a look at your competition and determine how many links youíll need to rank for this key phrase. I suggest you pick something that will be rather easy to rank for.
Then go out and build a few links to that pge. Write some articles, be a guest blogger on a few related blogs etc.
Search Engine Optimization, SEO is without question one of the most important tools in starting an online business. Using relevant keywords in your heading tags along with inserting anchor text links as an internal linking structure you are optimizing your website for better search results (SERPs). I think we all understand the value in a page one ranking of an internet search that cost you nothing.
The real trick of the trade comes with educating yourself in online marketing strategies. Keyword research is one area that cannot be over looked or misunderstood to be successful online. I am not going into detail here about how to do Keyword research, just that you understand the value of it.
When a relevant keyword phrase is used in your heading tag for each of your website pages you are beginning to optimize your site. Then by creating relevant keyword rich content and adding internal linking structure, search engines see this and the ranking begins. How you rank in (SERPs) the result depends largely on the amount of quality content you provide. It is not unusual for successful online business to create content a continual basis via article, videos etc…
Keep in mind the importance of anchor text links within your website, article and videos. These are like a road sign pointing to your content. When it comes to search engines the more content you expose and point to the better. I also recommend linking within your website first, after all where else is your content more relevant!
For anyone starting an online business or for those that need more free traffic to their website I highly recommend taking the time to educate yourself in internet marketing strategies. It will save you countless hours and a ton of cash. Learning how to market is more valuable than the product itself when it come to making money online.
We have more, much more free information on keyword research, heading tags, anchor text links and online market strategies at our website for anyone interested in education. Just keep in mind that in order to be successful online, how you market will make all the difference.