Analytics Explained

Website Analytics – Measuring Website Traffic

First One On provides extensive Search Marketing solutions for businesses that want to promote their products and services through their websites. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

First One On – Web Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding and optimizing website pages.

Web analytics is not just a tool for measuring website traffic First One On provides these tools for business and market research. Understanding web analytics data can also help firms measure the results of paid advertising campaigns, visitor behaviour and reaction to on site offers. Web analytics provides valuable information about visitors to a website after the launch of a new advertising campaign or after optimising pages.

Web analytics provides much more than just data on the number of visitors, it provides valuable intel on the number of pages viewed per visitor, how long they stayed on the site, which pages are the most popular and what motivated visitors to react in the way that they did.

There are two categories of web analytics; off-site and on-site web analytics

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.